River Nice: earned a bachelor’s in computer science with the goal of enjoying a practical career in web development. They worked in tech for a while, but after the 2016 US presidential election, they realized that they didn’t care enough about building websites to remain in that career. They took a step back and looked for a need that existed in the community that they could fill, and found that not a lot of folks felt confident in budgeting, paying down debt, or working toward their financial goals. River started working at a small practice under a national broker-dealer in July 2017. They completed the Series 66 and Series 7 and started working with their own clients. In January 2019, River decided that it was time to leave the broker-dealer, come out as transgender, and start their own firm. By July 2019, they had changed their name to River and pronouns to they/them, and launched Be Intentional Financial!