Jose Ignacio Puente has over 15 years experience in the global automotive industry, formerly leading mobile product strategy for Cox Automotive. He pioneered car subscription by launching Flexdrive, a software and service mobility business in 2014. He led the growth of the company to become the global market leader with operations in North America, the Nordics and the EU. The company had significant commercial relationships with Lyft, Hyundai Capital America, and Santander Consumer Finance.