Ivan J. Juzang, Founder and President of MEE (Motivational Educational Entertainment) Productions Inc., has more than three decades of first-hand experience running a behavioral health communications business he founded during his final year at The Wharton Graduate School of Business. Juzang has used market research, culturally-relevant media and community engagement to address health disparities and mental health issues affecting low-income, underserved and devalued communities across the country and around the globe. He conducts qualitative audience research that provides an “insider’s view” of the challenging daily realities of urban living, and combines it with creative, “outside-the-box” media production and grassroots community mobilization strategies.
MEE first gained national prominence in 1992, with the release of its primary research study, "The MEE Report: Reaching the Hip-Hop Generation." Funded by The Robert Wood Johnson Foundation, the report focused on the previously unexplored cultural and communications dynamics of urban teens. MEE’s 2010 study, “Moving Beyond Survival Mode: Promoting Mental Wellness and Resiliency as a Way to Cope with Urban Trauma” explored issues related to stress, trauma and promoting mental wellness in low-income African American communities. Juzang’ s legacy of insightful focus-group research includes, “Tackling America's Opioid Epidemic From the Ground Up” (2015) and “Heard, Not Judged: Insights Into the Talents and Realities and Needs of Young Men of Color” (2016).
Juzang received his BS degree in Mechanical Engineering from Carnegie-Mellon University, and his MBA from The Wharton School at the University of Pennsylvania.