Fake news and misinformation travel faster than scientifically accurate information. Besides, social media platforms have become major de facto publishers channelling such content without editorial oversight. This session will focus on why, more than ever, it is essential for entrepreneurs to communicate about their innovations, using engaging content based on facts to increase wider scientific literacy of decision markers and the public for the wider benefits of our society. • We will discuss how the COVID19 crisis has changed the way people perceive scientific information. Indeed, the pandemic has shown that no medical or scientific concept is too complicated when people want to know and understand the nature of the threat. • This means there is a unique opportunity to respond to people’s newly found appetite for accurate and valid medical and health information with evidence-based information. Innovators in fields related to healthcare and life sciences have a clear responsibility to respond to this newly found expectations from various sectors of wider society. • This approach will also give innovators in sectors outside healthcare an opportunity to leverage people’s curiosity, deepen their knowledge, and enhance their connection to the science and technology that impacts their day-to-day lives.