In this workshop, we will cover the basics of search engine optimization and how it enables a well designed content marketing strategy. We define and discuss many of the fundamentals that business owners should know when it comes to implementing their SEO strategy and how SEO can be used to compliment a paid advertising strategy.

 Participants will leave with the following:

• More confidence in understanding how your website contributes to lead-gen for your business
• How to design a content marketing strategy that will produce more inbound organic traffic
• Conceptual understanding of conversions and why it's important to attribute conversions to the methods a visitor used to find your website
• A baseline knowledge of the tools available to measure your content performance