Although often associated with politics, alternative facts weaken and warp decision-making across the economy. From attitudes about vaccine safety to assumptions about assessing women-led startups in pitch meetings, alternative facts trigger unconscious action when cognitive reflection would be more productive.In "Overcoming Alternative Facts in Science, Society, and Your Start-up", self-professed "Persuasion Nerd" and international keynote speaker Mark Bayer leads participants in an interactive discussion that:- Exposes the roots of alternative facts- Explains how to recognize their presence- Describes the approach for eradicating them- Presents symptoms of "lost causes" so resources can be redirected to "persuadables"
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