After months of exhausting work and money spent, many startup founders face disappointment when their company does not withstand the market competition. To stay ahead of the curve, there is a simple way to assess the viability of a business idea without investing too much time and money by creating an MVP (minimum viable product). An MVP is a simplified version of a fully functional product and is the cheapest and quickest way to receive initial feedback from users in order to make improvements to launch a great final product. In this session, Sherrill Mosee will take us through the process, using examples from her own personal experience.