Branding and marketing play a major role in the success of every business – if you want your consumers to buy your products or services, you must put time and effort into establishing your brand. This workshop, led by PJ Owens, focuses on how to convey your message to your target audience, differentiate from your competitors, and enjoy a competitive edge in a crowded marketplace. PJ is the creative director and CEO at MUSE Branding & Development Agency.