The number of marketing apps available to small businesses and start-ups has exploded in the last several years. Many of these apps can make your planning and execution more efficient – especially for novice marketers or non-marketers. But how do you know which ones to choose? In this session, we’ll review a basic case study on posting and promoting a blog post. You’ll learn why layering and integrating apps will save you time and best practices for selecting, implementing, and using these tools and apps.