Bank Shot: Building a $300 Million Basketball Brand

In-person session

January 23, 2020 | 4:30 pm - 5:30 pm
Join us for a fireside chat with Seth Berger, founder of AND1 and Managing Director of the Sixers Innovation Lab and David Reibstein, William S. Woodside Professor and Professor of Marketing at the Wharton School as they discuss the journey of building AND1, how those lessons apply today, and the future of innovation.
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