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THE HAPPENING | Global Populations Are Living Longer, But Are We Aging Better?

August 6 @ 1:00 pm - 2:00 pm EDT

(Link will go live on 08/06/2020)

To view the full agenda for The Happening, please click here.

The pandemic has pushed into stark relief the plight of older adults who are isolated at home without proper ways to manage their activities of daily living (ADL’s).This is a clarion call to entrepreneurs across all sectors to help millions of consumers worldwide age with choice, dignity, and joy.

Join us for a fireside chat with Betsy Bluestone, Commercial Discovery Leader, P&G Ventures on why your game-changing startup should collaborate with Procter & Gamble; a multi-national, multi-billion dollar, multi-brand consumer goods corporation that’s been trusted by people for over 180 years.

We’ll discuss what P&G Ventures looks for in a promising startup, how to position your product for an older demographic, and what it takes to scale your business for the growing market of older adults.

Hosted by by Danielle D. Duplin, co-founder, AGENCY: Worldwide Innovation for Living Longer and Aging Better, a global collective of innovators who are working to improve the aging journey.

Watch the “P&G Call for Startups” video (RT: 2 min)

Learn more about the P&G Aging Innovation Challenge


August 6
1:00 pm - 2:00 pm EDT