?What Doctor Who can teach us about strategy...

October 19, 2021

What Doctor Who can teach us about strategy  

‚ÄúI don‚Äôt know. I¬†can‚Äôt¬†tell the future! I just work there.‚ÄĚ
‚Äď Doctor¬†Who

You might be familiar with the TARDIS, a time machine that plays a prominent role in the science fiction show, Doctor Who. It’s one of the mechanisms by which the Doctor and their crew travel through time, blasting back into the past or launching into the future. Where would you go if you could take TARDIS for a spin?

Would you go back and change something in your past, or revisit your favorite memory? Would you give yourself a head start by jumping into the next year, or propel into the distant future?

Take a minute to reflect on your gut reaction: where did you want to go first? How does it relate to your current strategy or goals? How would they change, given your new timeline?

During one of the episodes, when asked about his plans (or lack thereof),¬†the Doctor quips:¬†‚ÄúI don‚Äôt know. I¬†can‚Äôt¬†tell the future! I just work there.‚Ä̬†

As innovators¬†and entrepreneurs, we¬†don‚Äôt¬†want¬†to¬†just¬†work in the future¬†or be transported into it, we want to¬†help¬†design it‚ÄĒfor equity, sustainability, and¬†wellbeing.¬†Great strategy helps us to focus¬†not only¬†on¬†creating a pathway¬†for¬†the¬†future; it also helps us to¬†build an¬†action¬†plan¬†to¬†our desired future.¬†Even¬†though¬†we¬†don‚Äôt¬†want to end up like the Doctor,¬†in the future¬†without a plan,¬†transporting¬†ourselves there¬†temporarily¬†will help us to¬†build one.

We¬†don‚Äôt¬†have a time machine per se,¬†but¬†we¬†can use speculation to¬†help us imagine forward.¬†That is¬†in a way, what¬†biodesign¬†does.¬†Biodesign¬†is ‚Äúa growing movement (literally) of scientists, artists, and designers that integrates organic processes and materials into the creation of our buildings, our products, and even our clothing.‚Ä̬†Scientists and designers¬†are¬†working¬†together to¬†imagine both the possibilities and implications, especially ethical¬†ones,¬†for new ways of building with biology.¬†The Science Center¬†even worked with a group of 10th¬†graders from Paul Robeson High School¬†in the¬†BioDesign¬†Challenge¬†to¬†imagine¬†a healthier future for people in all corners of the world.

For¬†the¬†month of October,¬†we‚Äôll¬†be using the lens of Biodesign to¬†investigate¬†the future¬†starting with this week‚Äôs session: ‚ÄúWhat is Biodesign and Why is it the Future of Biotech?‚ÄĚ

Featured image: Paul Robeson High School Students Nabria Jackson, Anique Parker, Keyanna Nurse, showing off their biodesign project. Photo credit: AULA Future

Jen Rajchel